Shuddering at the thought of contributing to the plight of the planet? If you're anything like us the siren call of sustainability is too loud to tune out.
When it comes to our beloved fashion industry, the facts really aren’t pretty.
In 2018, the clothing industry was responsible for 4% of the world’s global carbon emissions and in 2019, it was the second-largest consumer of the world’s water supply.
As fashion lovers buy more clothes, it's clear the growing demand for viral styles is taking a toll on the environment. So with this in mind, here are six ways to make your wardrobe more sustainable:
1. Buy natural plant-based fibre fabrics
We’re talking easy, breathable, strong fabrics that will naturally break down. Think linen (one of the strongest plant-based fibres in nature) bamboo, Eucalyptus, and even hemp.
Stay away from synthetic fibres which are generated from coal and petroleum fuel - this includes polyester, microfibre and acrylic. These materials tend to discard their plastic particles, contributing of course to the micro-plastic crisis in our oceans.
2. Be aware of toxic inks
A great way to improve your eco footprint is to stay away from toxic dyes and inks. Flip the tag on any labels or lookout online for the Oeko Tex certification which proves that the items that have been printed with certified non-toxic inks.
In fashion production, the printing process can also be extremely wasteful when it comes to water resources.
Here at Hazel and Folk, our printing process is completely water and waste free and our printed pieces use Oeko Tex Eco Passport non toxic inks. We also print exactly what we need to produce your pieces, so we do not have a need to repurpose or sell off cut fabrics.
3. Buy items without plastic buttons or accessories
Look closer and you’ll see how prevalent plastic is when it comes to the details of many garments. And often it’s those accessories which are the first to fall off or apart, contributing to excess pollution.
There are other options - so look for recycled or natural materials like coconuts, sea shells and wood. Check out our beautiful recycled coconut buttons on our Greta Skirt.
4. Adopt a quality over quantity mentality
Avoid temptation and dispel the idea that you need something new for every occasion. Having a set of classic clothes that outlast the years means you’ll value and care for them, and the planet will thank you.
Buy items in classic tones or prints that never go out of style, think stripes and spots. We’re always in favour of florals, too. Our Signature Melody Maxi Dress is testament to this and works all year round.
5. Treat your clothes with care
Slow down. Read the care instructions. Wash them less frequently and use less detergent/powder. Hang clothes in the shade to avoid fading. Save energy and avoid the clothes drier.
The rougher you are with cheaply-made synthetics, the more they will degrade and fall apart, so take your time and be mindful.
6. Choose free-flow-sized clothing
Garments that can be worn at all stages of life are the best kind. Versatility should be celebrated when it comes to fashion and a dress that can take you from brunch in Byron to Bali with your besties is a dress to get behind.