At Hazel and Folk, we believe in the beauty of sustainable fashion, and the wrap dress exemplifies this philosophy. This iconic piece not only offers effortless comfort but also embodies ethically produced, slower fashion principles. Year after year, the wrap dress remains a staple in wardrobes around the world, thanks to its adaptability and timeless appeal. In every collection we release, we aim to produce several different styles of wrap dresses from mini, to midi, and maxi lengths so everyone can find an option in their preferred length.
Above: Floral Wrap Dresses are our signature style. The Alice Midi Wrap Dress in our exclusive Spring Bouquet print
A Brief History and Evolution
The wrap dress has roots dating back to the 1930s, designed for comfort and functionality. Originally created by pioneers like Elsa Schiaparelli and later popularized by Clare McCardell as the "popover," this dress was made with the wearer in mind. The design flourished in the 1970s when Diane von Furstenberg took it to new heights, crafting a version that revolutionized women's fashion. Her approach focused on simplicity and ease, making the wrap dress a symbol of freedom and empowerment.
Why the Wrap Dress is a Sustainable Fashion Staple
- Timelessness and Versatility: The wrap dress is a classic that stands the test of time. Its versatile design allows it to adapt as trends evolve and personal styles change. The right wrap dress can remain a wardrobe staple for years, reducing the need for constant purchases and contributing to a more sustainable fashion cycle.
- Comfort in Design: Comfort is at the core of the wrap dress. With its flattering silhouette and front fastening, it eliminates the need for tricky buttons and zippers. Whether you prefer a fitted mini or a flowing maxi, there's a wrap dress to suit every occasion and body shape. This includes options specifically designed for different silhouettes, ensuring that everyone can find their perfect fit.
- Flattering fit: The wrap dress's design with adjustable ties allow for an easy custom fit and ability to cinch in the dress at the waist as much as you like to create a free falling design over the hips. As more brands embrace adaptive fashion, the wrap dress has cemented its status as a go-to garment for a wider range of wearers.
Above: Our Alaia Midi Wrap Dress in our exclusive Daisy print
Adapting to Personal Style and Trends
The beauty of the wrap dress lies in its adaptability. It can be layered, restyled, and accessorized to match any occasion. Whether you’re dressing for a beach getaway with resort wear in mind or seeking an outfit for a casual brunch, the wrap dress offers endless possibilities.
At Hazel and Folk, our wrap dresses are crafted from EcoVero viscose, a sustainable fiber produced by Lenzing, ensuring a soft and stylish option that’s gentle on the planet.
So, whether you’re considering a wardrobe update or looking to invest in a sustainable and ethically produced fashion piece, the wrap dress is an ideal choice. It embodies the principles of slower fashion, merging comfort and style in one elegant silhouette.
Above right: Our most versatile wrap dress perfect for all social occasions, weddings, and brunching. Elise Cook wears our Melody Maxi Dress in Dusty Rose
Explore Your Ideal Wrap Dress at Hazel and Folk
At Hazel and Folk, we celebrate the timeless versatility of the wrap dress. Browse our collection today to find the perfect blend of style, comfort, and sustainability. Embrace a piece of fashion history while adding a contemporary touch to your wardrobe—a wrap dress for every woman, every shape, and every occasion awaits you!
Shop all wrap dresses: https://hazelandfolk.com/collections/wrap-dresses
Below: Everyone loves a timeless leopard print wrap dress. Our Alexa Maxi Wrap Dress in our exclusive Snow Leopard print.
